Since opening the doors to Australia’s first flagship location on Sydney’s iconic Pitt Street Mall in 2014, global beauty retailer Sephora has expanded its network with 30 store locations across New South Wales, Victoria, Queensland, South Australia, Western Australia and Auckland, New Zealand.
Sephora is excited to announce the opening of its 31st store located at Westfield Southland, Melbourne. Set to open its doors on Thursday July 25, 2024 – the 383m2 store will offer an unparalleled assortment of 100 exclusive brands across makeup, skincare, fragrance and haircare including Rare Beauty, Fenty Beauty by Rhianna, Tarte, Ouai and the brand’s own infamous private label, Sephora Collection.
Mark O’Keefe, Sephora General Manager, Australia and New Zealand said: “As we expand the Sephora store network, we’re thrilled to announce the opening of our seventh store in Melbourne, Victoria. This store will feature the iconic Sephora signature look and feel. Customers will have the chance to experience the essence of Sephora in an elevated beauty environment, allowing them to explore and learn about beauty through our extensive assortment.”
Michelle Clarkson, Scentre Group Regional Manager Centre Experience said; “We’re delighted to be welcoming Sephora to Westfield Southland in July, evolving the range of experiences, services and products available for our customers. We know they will be excited by the vast range of exclusive brands on offer, and will love the signature in-store Sephora experience.”
Sephora Westfield Southland to open 9am, Thursday 25th July 2024. The pre-opening party will start from 7am. Guests will experience the Sephora main stage with exciting entertainment; a live DJ, beauty stations and thousands of samples. The first 10 people in line will be able to enter the store and shop before the crowds. The first 250 people in line will receive a deluxe Sephora gift bag worth $75.
