Belmont Forum sets new 8,000kg SecondBite food donation goal

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Shopping Centre News

April 1 2021

5min read

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Together with its retailers, Belmont Forum is giving food a second life. According to recent figures, more than five million people in Australia have experienced food insecurity.
The first shopping centre in Australia to partner with SecondBite in 2019, Belmont Forum continues to collect donations from shoppers and retailers alike. To date, Belmont Forum has donated more than 10,831kgs of fresh produce through an initiative with its retailers where they donate product that is bruised, has broken packaging or is oddly shaped.

“The SecondBite initiative has really exploded,” said Belmont Forum Centre Manager, Shane McLean. “Our retailers responded amazingly, donating tonnes of rescued fresh produce and giving food a second life. Now our customers are getting involved, following a Christmas campaign, when customers donated more than 800kgs in just one month; the donation station now has a permanent place in Belmont Forum’s Fresh Food precinct. It has really brought the entire community together. We feel privileged to be able to assist SecondBite and support the amazing work it’s doing and remove the stigma around asking for a helping hand.”

Local residents can contribute via the SecondBite donation cart located in the Fresh Food precinct


Belmont Forum is calling all local residents to contribute by making an extra fresh food purchase and donate via a SecondBite donation cart located in the Fresh Food precinct. The shopping centre continues to exceed its donation goals and has now set a stretch target of 8,000kg for FY22.

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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