Scentre Group announced the first expansion of its SmartScreen Network outside of Westfield shopping centres in Australia. The group will build, install and manage screens in Ipoh managed shopping centres, The Galeries and Queen Victoria Building, linking directly to the existing Westfield Sydney Network.
The screens go live on December 5, [2016] in time for the key Christmas and summer retail season.
The partnership will create a powerful, connected digital advertising network across Sydney’s leading CBD retail environments, delivering access to the 97 million-plus annual visits across Westfield Sydney, The Galeries and QVB.
The sophisticated multi-centre network will offer advertisers a new benchmark in targeting the broad range of journeys undertaken by the Sydney CBD shopper. Advertisers will be able to communicate with shoppers across all three centres, or select specific locations based on their objectives.
Bill Burton, Group GM, Brand & Media Experience, Scentre Group says, “Retail is what we do, making Scentre Group and Ipoh ideal partners. The Galeries and QVB are premium environments in close proximity to Westfield Sydney making these locations a natural fit for our first extension of the SmartScreen Network beyond Westfield shopping centres.
“Together, these centres combine to offer an unparalleled retail solution for marketers looking to harness the power of the CBD shopper. We are creating a single, connected digital screen network that adds to, rather than compromises the shopping experience.”
Victor Gaspar, General Manager, Ipoh says, “We are pleased to partner with Scentre Group through their SmartScreen Network. With their strong retail background and city presence, we felt they were best equipped to represent our premium assets and sell a powerful Sydney CBD advertising message.”
Since launch in 2015, the SmartScreen Network has been embraced by over 287 clients, across 32 categories running more than 1,330 campaigns. Following the Ipoh centre launch in December, the SmartScreen network will increase to over 1,300 screens.
