rag & bone continues to expand its global retail footprint with the opening of its first location in Australia.

Situated in the heart of Melbourne’s shopping district, the Strand, on Elizabeth Street and Little Bourke Street, passersby are drawn into the space by a glass façade that evokes a spacious and inviting atmosphere. In keeping with brand tradition, the modern aesthetic is balanced with an industrial vibe channeled through original concrete flooring and high, exposed ceilings.

Unique fixtures, including brass shelving, walnut displays and custom tube pendant lighting created in collaboration with a local Australian designer, are found throughout the store – injecting an element of Melbourne’s spirit into the newly acquired premises.

Passionate about creating visually engaging components, the store will also play host to media installations showing the SS17 campaign film.