QV Melbourne’s ‘Embrace your Everyday’ campaign has taken out a Gold Award in the advertising category at the 2016 Asia Pacific Center Awards, presented by the International Council of Shopping Centers (ICSC).

“QV Melbourne successfully combined its digital assets and social media platforms with out-of-home advertising to execute their encompassing brand positioning campaign ‘Embrace Your Everyday’,” stated the ICSC in their announcement of the Asia Pacific Gold and Silver Winners.

QV’s Regional Centre Manager, Lisa Fleming, is thrilled about the acknowledgement of her marketing team’s exemplary and innovative approach.

Following the evolution of significant new competition in the Melbourne CBD, QV Melbourne developed the ‘Embrace Your Everyday’ campaign to highlight QV’s competitive differentiation in an altered market. The campaign was relevant to the precinct’s product offer, highlighted QV’s point of difference, conveyed its core strengths and delivered a distinct, immediately recognisable brand image.