Another luxury brand is set to open its first South Australian store in Rundle Mall, with Precision Group’s Adelaide Central Plaza securing Swiss watchmaker TAG Heuer.
World leader in luxury, LVMH will open the new TAG Heuer boutique at Adelaide Central Plaza in December. The store has been designed by TAG Heuer’s in-house architectural team and will feature a series of three 3.9m digital screens on the 65m2 store’s façade, with the interior described as a “modern, minimalistic, sleek and elevated look, which complements the new global retail direction of the brand.”
Van Mulryan, TAG Heuer General Manager Australia and New Zealand said: “Australia continues to be one of our largest and most important markets for TAG Heuer, we have developed a strong brand presence throughout the country since the 1980s and the brand continues to resonate strongly with our discerning Australian customers. We are thrilled to open the Adelaide boutique with this spectacular new avant-garde design which elevates and offers a dynamic experience for our customers.”
Located in an enviable position on Rundle Mall, directly parallel to the iconic Balls sculpture and situated between Adelaide’s buzzing East End and vibrant West End, Adelaide Central Plaza is a destination for discerning customers, showcasing David Jones, premium international brands and Australia’s freshest labels. Adelaide’s only Tiffany & Co. Flagship Store is located at the North Terrace entrance of Adelaide Central Plaza. The celebrated flagship store has been one of the most sought-after retail destinations in Adelaide.
Trevor Dill Chief Operating Officer, Precision Group said: “The addition of TAG Heuer aligns with our revitalised vision to create a premium retail and experience offer, based around international luxury brands, catering to the discerning and style-conscious customer at Adelaide Central Plaza. And with further luxury brands joining Tiffany & Co and TAG Heuer (to launch) by mid-2023, I’m looking forward to seeing South Australians enjoying Adelaide Central Plaza as the world-class retail destination of Adelaide.”
Rundle Mall is the vibrant shopping and lifestyle precinct in Adelaide’s CBD, playing host to 24 million visitors a year. The precinct draws crowds from all corners of the state and is home to more than 700 flagship brands, fashion labels and specialty retailers.
