Alceon Group today announced it will open New Zealand’s first LEGO® Certified store in late 2019 at Scentre Group’s Westfield Newmarket in Auckland. The landmark new store will provide an immersive new retail experience for brick enthusiasts.
Richard Facioni, Executive Director at Alceon Group, said the store would capitalise on the enduring appeal of the LEGO brand and bring a world-class retail concept to New Zealand.
“We are delighted to bring this leading global retail experience to Auckland and are confident that LEGO fans of all ages will respond very positively to the creativity, innovation and excitement that are hallmarks of LEGO Certified Stores,” adds Facioni.
Mini Figure Stations
Auckland’s new LEGO Certified Store will be a custom-built interactive retail space, including signature LEGO 3D brick models inspired by New Zealand icons.
In March 2019 Alceon opened Sydney’s first LEGO Certified store at Westfield Bondi Junction as part of a new partnership with The LEGO Group, with Alceon acquiring rights to open new LEGO Certified Stores across Australia and New Zealand.
LEGO store at Westfield Bondi Junction
Commenting, Mr Facioni said: “The opening of Alceon’s first LEGO Certified Store in Auckland is an important strategic milestone as we continue to strengthen our position as a leading ANZ retail investment group. We look forward to the New Zealand debut of LEGO Certified Stores as we unveil a unique and immersive LEGO retail experience.”
Scentre Group GM Leasing and Retail Solutions, Andrew Hulls said “We are thrilled to welcome one of the world’s most loved brands, LEGO, to Westfield Newmarket and we know our customers will be too.We are transforming Westfield Newmarket into a world-class living centre that will offer unparalleled, first-of-its kind social and retail experiences, bringing together the best local and international brands under one roof.”
“With Westfield Newmarket soon to be home to New Zealand’s first LEGO Certified store as well as a number of other sought-after and first-to-market brands, we’re confident the centre will offer something quite special for New Zealand – a place for locals and visitors alike to keep coming back to”, he continued.
Pick A Brick feature is popular for all LEGO enthusiasts
Alceon’s portfolio of retail investments includes the online retailers EziBuy and SurfStitch, the children’s wear brand Pumpkin Patch, a majority holding in luxury sustainable apparel brand Ginger & Smart, a 36% interest in the leading women’s apparel retailer Noni B Limited and discount variety retailer Cheap as Chips.
