Frasers Property has appointed New England Constructions, a well-known operator in the Illawarra region, as the contractor for the next stage of The Waterfront Town Centre, the natural heart of the Shell Cove community, with construction scheduled for completion at the end of 2019.
Construction of the next stage, which officially commenced yesterday, will see the completion of the main street shops, with the addition of three to five new tenancies opposite Shell Cove Dental, Bliss Ice-Cream and The Waterfront Sales and Information Centre. The development will add a further 396m2 of retail floor space to the centre as well as 23 extra car spaces to the rear. Proposed tenants include a pharmacy operator and other health, wellbeing and lifestyle offers, to complement the vision for The Waterfront Town Centre as the centrepiece of the $1.5 billion Shell Cove community.
Peri Macdonald, Executive General Manager – Retail, Frasers Property Australia wants Shell Cove locals to think of the new shopping centre as their own.
“Whether it’s to grab the everyday essentials, enjoy a meal, grab a coffee or even just to socialise, The Waterfront Town Centre has been designed as a place for the whole community to view as an extension of their homes, while also serving a broader community of visitors drawn to Shellharbour Marina,” Macdonald says.
On completion, The Waterfront Town Centre will house approximately 20 retail shops in total, anchored by Woolworths supermarket and featuring a vibrant waterside dining precinct. It will serve a population of approximately 24,000 people in the main trade area, which is forecast to grow by 1.3% to 26,000 by 2026. There are about 95,000 people living within a 15 minute drive of The Waterfront Town Centre.
Shellharbour Mayor Marianne Saliba says the new shopping centre is a key component of the community, ensuring residents enjoy a convenient mix of services, dining and entertainment from the day they move in.
“Residents can already visit Woolworths for their groceries and many of the other fantastic local retailers at The Waterfront. Now, with the next stage underway, the vision for the retail infrastructure to support the new community is really taking shape,” Cr Saliba says.
The first stage of retail opened to excited locals on 25 October, 2018.
The Waterfront at Shell Cove is a neighbourhood retail precinct
Designed by leading architects HDR, The Waterfront, Shell Cove is a masterplanned community in a natural coastal setting surrounded by beaches, parks and wetlands but close to schools, transport and major centres. Currently home to approximately 6,000 people, the community is expected to have a population of 9,000 upon completion in 2026.
A focal point will be the 270-berth boat harbour and Shellharbour Marina next to the lively town centre. There will also be a waterfront tavern, hotel, children’s beach, water play areas, library and community centre.
