Shoppers at Mirvac retail centres are in for an exciting experience this spring, as vibrant and larger-than-life artworks by the renowned artist Micke Lindebergh will be put on display across Mirvac’s retail centres.

The display of Lindebergh’s artwork, which is famous for bright colours and bold patterns, marks the start of Mirvac’s new Spring campaign, bringing joy and happiness to customers while offering them the opportunity to win some amazing prizes and participate in fun workshops.

Mirvac’s General Manager – Retail, Alison Flemming, said each centre is thrilled to welcome Lindebergh’s artwork and rollout a great selection of initiatives to help customers embrace the Spring season.

“For our retail spaces to showcase this iconic artist, who has had his pieces displayed in renowned exhibition spaces such as the Sydney Opera House and the Powerhouse Museum, is really exciting,” said Flemming.

“Lindebergh’s vibrant and larger-than-life designs embody the feeling we are aspiring to achieve with this campaign. His use of bright colours and playful shapes is sure to spark happiness and delight for shoppers across our retail centres.”

Birkenhead Point Happiness Campaign – Spring 2024

Mirvac is not only elevating the shopping experience but also rewarding customers through a generous Happy Gift with purchase opportunity. Shoppers who reach the specified minimum spend, which varies depending on the retail centre, will have the opportunity to redeem a surprise gift, known as a Happy Gift.

Every qualifying purchase enters customers into a grand draw for a chance to win $5,000 worth of stylish Smeg appliances.

“Heading into Spring brings a lot of exciting changes for our customers. Whether it is new fashion trends or doing a spring clean of your wardrobe, this change of season always brings great excitement amongst our retail centres,” said Flemming.

“From the workshops and activities to the national competition, each part of this campaign is intended to inspire joy and happiness amongst our shoppers. We hope to put a smile on our customers’ faces throughout the whole year, but this change of seasons and new campaign allows us to do something a little extra to achieve that,” said Flemming.

The national campaign in partnership with Smeg will run until September 29th. The activities and workshops offered will vary across Mirvac retail locations during this period.