JD Sports opens first Australian store at Melbourne Central

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Dan Hong and Hilton Seskin

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Shopping Centre News

May 23 2017

5min read

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JD Sports launches with the largest offering of exclusives to Australia.

The undisputed ‘King of Trainers’, JD Sports officially opened the doors to its first Australian Store at GPT’s Melbourne Central on April 27, with limited-edition and exclusive releases from the best global brands including adidas, Nike and more.

Head of JD Australia, Hilton Seskin said, “We are excited to debut the first flagship retail store with over 40 launch products including JD exclusives and globally sold out styles across both men’s and women’s categories.”

JD Sports store, Melbourne Central

The first 540m2 flagship store will offer a range of leading global brands, servicing men, women and children through a wide range of footwear and apparel.

JD will bring a cross category product offering, from performance to lifestyle, presented in a highly immersive, multi-channel, retail environment, which has never been seen before on the Australian high street. This store will mean JD now has a presence in 11 countries outside of their native UK.

“Our store expansion will be sustainable within the current retail climate, but expect to see JD Sports at key locations throughout NSW, VIC and QLD by the end of 2017 with the intention to continue to expand over the foreseeable future.” concludes Seskin.

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Shopping Centre News

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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