Shopper Media has announced its expanded partnership with ISPT that will see it install 230 screens across a portfolio of 28 shopping centres nationwide.

ISPT has a portfolio of retail-based local and medium shopping centres worth an estimated $6.7 billion, that is responsible for delivering returns to some of Australia’s largest industry superannuation funds.

Ed Couche, Shopper Media’s Chief Operations Officer, says, “Shopper Media is excited to have extended our existing partnership with ISPT, adding a further 20 centres across NSW, Victoria, Queensland and Western Australia and expanding our offering of digital and dynamic screens across the Shopper Media network.”

Shopper Media will install its market-leading ultra-thin, high-definition blade panels incorporating cutting-edge design features, perfect for showcasing brand messages in today’s busy shopping centre environments.

“The partnership with ISPT demonstrates our commitment to enhancing shopping centre experiences. Our focus on data connectivity allows us to deliver engaging and contextual advertising campaigns.” says Couche.

Rob Staniford, ISPT’s Portfolio Manager WA Retail Services says, “We are committed to creating retail spaces that have meaning for our customers and communities, and Shopper Media’s blade panels will allow advertisers to display high-quality, animated digital campaigns and provide enhanced experiences for shoppers.”

This partnership with ISPT will add to the growing network of retail out-of-home panels in more than 400 shopping centres.