Emporium Melbourne continues to elevate its status as a premier fashion destination with the arrival of three world-renowned brands: On, GANNI, and Coach.
Ahead of its 10th birthday this month, the new international retailers prove a timely arrival to kickstart celebrations and welcome keen shoppers in-centre for a one-of-a-kind retail experience.
The highly anticipated arrival of On marks the Swiss sportswear brand’s first bricks-and-mortar store in Australia – the 390m2 flagship, opened its doors on Saturday, 5th October.
Known for its industry-disrupting innovation and distinctive CloudTec® technology, On’s debut is perfectly timed for Melbourne’s passionate running community, just a week before the Melbourne Marathon.
“Situated in the heart of Melbourne’s vibrant CBD, the launch of our first store in Australia marks an exciting milestone for On,” said Rebecca Cai, General Manager for APAC at On.
“Here, both locals and international visitors will have the opportunity to explore our cutting-edge innovations and extensive product range.”
Adding to the excitement, Danish fashion brand GANNI will open its second store in Australia and its very first in Melbourne.
GANNI, celebrated for its effortless Scandinavian style and commitment to sustainability, has chosen Emporium Melbourne as the ideal location for its expansion. With its playful approach to fashion and distinctive designs, GANNI is set to become a favourite among Melbourne’s fashion-forward shoppers.
American luxury fashion brand, Coach, also joins Emporium Melbourne’s growing portfolio of international retailers. Coach’s new store will showcase its latest collections of handbags, ready-to-wear, and accessories, adding a touch of New York sophistication to the precinct.
Emporium Melbourne Centre Manager, Gordon White, said: “We’re thrilled to welcome On, GANNI, and Coach to Emporium Melbourne. These new additions are a testament to our ongoing commitment to providing our customers with a diverse and premium shopping experience. On’s first Australian store and GANNI’s Melbourne debut highlight our focus on bringing first-to-market and flagship concepts to the heart of the city. With Coach’s long-standing reputation for quality and style, these brands collectively enhance Emporium’s position as the destination for premium fashion in Melbourne.
“We’re focused on delivering an unparalleled mix of premium and flagship stores, ensuring that Emporium Melbourne remains the go-to destination for both fashion enthusiasts and everyday shoppers,” said White.
“These new stores are a fantastic addition to our offering, and we look forward to seeing Melburnians and visitors explore the latest innovations in sportswear, fashion, and luxury.”
Opened in 2014, Emporium Melbourne continues to set the standard for CBD retail, combining heritage charm with contemporary design. The seven-level centre is home to the largest collection of Australian designers under one roof, alongside hand selected premium international brands.
