Dopamine Land to open Australian-first in Uptown, Brisbane

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Dopamine Land will open at Uptown on 28 May for an extended season

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Shopping Centre News

April 10 2024

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International attraction Dopamine Land will make its Australian debut at Uptown, in Brisbane’s CBD.

The multi-sensory, immersive destination that is currently only available in London, Washington DC and Madrid is an interactive museum combining traditional mediums with innovative technology to activate the senses.

Uptown Centre Manager Katrina Warren said the interactive experience was yet another Australian-first for Vicinity and Brisbane’s CBD.

“Brisbane has well and truly cemented its place as a premier destination for unforgettable experiences, shopping and dining. For Uptown to be the home of this world-renowned event shows confidence in our great CBD, not only as a shopping destination but a home for memorable experiences,” she said.

Dopamine Land will consist of Musical Tiles, a kinetic and audio experience encouraging guests to unleash their creativity through musical composition, with each tile triggering a change in light and electronic melodies, culminating in a complete track; The Keep Calm Forest, an artificial recreation of a serene woodland featuring LED trees, mirrored spaces, and immersive soundscapes, inviting guests to immerse themselves in a tranquil, meditative atmosphere; and Lucid Dreams , a visual journey into the realms of visual autonomous sensory meridian response (ASMR) and vivid dreaming where guests can capture photos and selfies amidst a backdrop of surreal high definition projections, thanks to animations created by talented Australian digital artist, Cassie Troughton

Dopamine Land will open at Uptown on 28 May for an extended season and will operate on Level Q. Its arrival follows the success of previous Australian-first endeavours in Brisbane’s CBD, including the NBA exhibition and the thought-provoking Banksy’s Without Limits exhibition.

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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