International attraction Dopamine Land will make its Australian debut at Uptown, in Brisbane’s CBD.
The multi-sensory, immersive destination that is currently only available in London, Washington DC and Madrid is an interactive museum combining traditional mediums with innovative technology to activate the senses.
Uptown Centre Manager Katrina Warren said the interactive experience was yet another Australian-first for Vicinity and Brisbane’s CBD.
“Brisbane has well and truly cemented its place as a premier destination for unforgettable experiences, shopping and dining. For Uptown to be the home of this world-renowned event shows confidence in our great CBD, not only as a shopping destination but a home for memorable experiences,” she said.
Dopamine Land will consist of Musical Tiles, a kinetic and audio experience encouraging guests to unleash their creativity through musical composition, with each tile triggering a change in light and electronic melodies, culminating in a complete track; The Keep Calm Forest, an artificial recreation of a serene woodland featuring LED trees, mirrored spaces, and immersive soundscapes, inviting guests to immerse themselves in a tranquil, meditative atmosphere; and Lucid Dreams , a visual journey into the realms of visual autonomous sensory meridian response (ASMR) and vivid dreaming where guests can capture photos and selfies amidst a backdrop of surreal high definition projections, thanks to animations created by talented Australian digital artist, Cassie Troughton
Dopamine Land will open at Uptown on 28 May for an extended season and will operate on Level Q. Its arrival follows the success of previous Australian-first endeavours in Brisbane’s CBD, including the NBA exhibition and the thought-provoking Banksy’s Without Limits exhibition.