David Jones last week opened its doors to a new store at Westfield Carindale in Brisbane – it’s the first store to feature the retailer’s new generation store design and beauty concept. Unveiled by David Jones General Manager of Store Operations Ben Webster and Regional Manager Rowena Derksen, the 5,000m2 store anchors Scentre Group’s Westfield Carindale with full category department store offering. 

Emphasising in-store experience, the new store concept nods to the heritage of the 180 year old department store with a considered layout encouraging an immersive curated shopping experience across the best of local and international brands while delivering seamless integration with David Jones’ online offering.

David Jones Retail Director, Aaron Faraguna said, “We’re absolutely delighted to be bringing a truly innovative new David Jones experience to our customers. We are thrilled to be bringing this new store concept to Brisbane so that our local customers can experience the very best of David Jones brands and instore services.” 

The new 5,000 m2 store has redefined the David Jones store design

The reimagined David Jones Carindale delivers a full category offer of fashion, beauty, and home across one floor with the David Jones Café at its entry serving breakfast and lunch from a seasonal menu, offering certified organic coffee roasted exclusively for David Jones by Sensory Lab. 

Central to the innovative new design is a reconceptualised beauty offering, the first of its format across David Jones locations.

Anchored by a communal ‘dabble bar’, the beauty offering at David Jones Carindale is a truly brand agnostic space to experiment and play with some of the world’s most highly sought after beauty brands.

Reconceptualising the beauty offer

Immersive training with beauty industry and customer experience specialists ensure the beauty team at David Jones Carindale deliver unrivalled expertise across the entire brand offering and via the popular by-appointment Beauty Services and Treatments. 

In addition to the Beauty offering, David Jones Carindale delivers an carefully curated range of products within its fashion, shoes, accessories, kids and home categories, complemented by a range of additional premium services including a dedicated Concierge, Click & Collect, along with the popular complimentary Personal Shopping Service offering customers a luxury one-on-one experience with resident David Jones Personal Shoppers.

New design features showcase a premium shopping experience

As part of David Jones Carindale’s premium brand assortment, customers can continue to shop their favourite brands including Country Road, Aje, Camilla and Witchery, and enjoy a new selection of the best of local and international beauty, womenswear, menswear and accessories including La Mer, Tom Ford Fragrance, MAC, Bobbi Brown, Amber Sceats, Ikecho Pearls, Bondi Born Swim, Bendon, Politix and more.

Celebrating opening day, David Jones Carindale offered the first 50 customers a $50 voucher, a chance to win with purchases over $50 at the Beauty Gifting Cart and enjoy complimentary coffee with every purchase.

Dedicated Concierge and Click & Collect services