Country Road is redefining traditional retail concepts with a stunning new store experience set in the heart of Victorian fashion destination, High Street Armadale.

The first of its kind, the Armadale boutique has been designed to create a luxury experience while evoking a strong connection to home.

Featuring 100m2 of retail space, the evolved store concept embraces a more intimate scale, making the experience more personal than ever before. 

Inside this boutique, you’ll find a curated edit of the Country Road Women’s apparel and accessories collection, carefully chosen to celebrate the best of modern Australian living. The bespoke store elements have been brought to life by local makers, alongside a colour palette that reflects the beauty of the Australian landscape.

Country Road partnered with leading design agencies on the space – PAD in London for the concept, Ambience Lighting for the lighting design and Armadale interior showroom In Good Company for the furniture in the change room / lounge area. The store was designed to mimic the comfort of home, utilising bespoke joinery all locally made in Melbourne.

The materials used throughout the store are specially curated and used in new ways to create unique form, texture and luxury.

A large rectangular slab of whitewashed oak creates an anchoring strength of form through the centre of the store that plays off the soft curves of the ceiling feature above. All of this sits on the sustainably rated grey ceramic floor tiles throughout the retail area. The design is familiar, but new and unexpected.

Through a partnership with the Australian Style Institute, Country Road Armadale staff will have access to a 12-week Retail Styling Program, to empower them with the knowledge and skill set to create a genuine and tailored styling experience for customers.

Country Road Armadale opened on Saturday 30th October 2021 at 1031 High Street, Armadale.