Barkly Square sets sight on improving accessibility for the visually impaired

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Barkley Square creating better experiences for the vision impaired

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Shopping Centre News

August 1 2019

5min read

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In a Victorian-first, ISPT is helping to break down the barriers experienced by those who are blind or visually-impaired at Barkley Square. Making mobility safer and easier for all, the centre has recently introduced new technology system, BindiMaps. With the introduction of ground-breaking technology, Barkly Square hopes to provide a more comfortable shopping experience for all customers. Stockland Wetherill Park in Sydney recently installed the technology. 

Barkly Square is helping to break down the barriers experienced by those who are blind or visually-impaired.

Using Bluetooth beacons that have been installed throughout Barkly Square, the BindiMaps radio transmitters interact with smartphones to give helpful voice commands, identifying the easiest pathways to stores, elevators and bathrooms. It’s a partnership that Mladen Jovanovic, Chief Operating Officer of BindiMaps, is proud to see come to life. “Before BindiMaps, if you are blind or vision impaired, accessing the local shopping centre required significant help from family, friends or loved ones.

“It is an honour for all of us at BindiMaps to be able to add another layer of convenience and remove barriers to accessibility for the entire community. Community engagement, equality and fairness is exactly what is at the core of our existence and having Barkly Square as our first Victorian installation is a key milestone in making Melbourne accessible,” Jovanovic said.

Vision Australia estimates that there are currently around 384,000 Australians who live with blindness or low vision. Of these, 37,000 are blind and 347,000 have low vision. David Woodbridge, Access Technology Adviser at Vision Australia is blind. With experience using BindiMaps himself, he said. ““For people who are blind or have low vision, technology can have a huge impact on their lives.

“Locations like shopping centres can be challenging and apps like BindiMaps can play an important part in allowing people who are blind or have low vision to independently access and navigate them in the same manner as anyone else. As a person who is blind, it’s always pleasing when organisations take steps to improve accessibility, and developments like BindiMaps show it can be achieved with minimal disruption.” he continued.

However, it’s not just people with disabilities who can benefit from the BindiMaps technology. Anyone with a smartphone can access the BindiMaps app which will direct them to the closest toilet or help them find the store they’re looking for, meaning that new visitors to Barkly Square can feel confident navigating the centre. The app is currently available on the App Store, with plans to make the technology available to Android devices soon.

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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