Melbourne Central is teaming up with one of Australia’s most famous internet personalities, Anna Paul, for its annual Beauty Weekend, offering Melbourne beauty lovers an unmissable shopping experience.

Running between 28-30 June, Anna’s viral skincare brand, Paullie, will be popping up in Melbourne Central’s iconic Shot Tower Square, giving customers the chance to shop, sample and interact with the online-only brand and new product range not yet available to the general public.

Melbourne Central customers who spend $150 on fashion and beauty in centre over the weekend will be able to visit MC’s Grab N Glo pop-up and claim an exclusive beauty gift, including the brand new Paullie Mango Lip Balm and samples from other fan-favourite Melbourne Central brands including Mecca, Sephora and Chemist Warehouse.

Shoppers will also receive the exclusive Anna Paul Mango Glo smoothie, a custom drink designed by the TikTok icon , available only at Melbourne Central during Beauty Weekend.

Sara Aiezza, Senior Marketing Manager, Melbourne Central said: “We are always looking for ways to provide our customers with experiences they can’t get anywhere else, which is why we are so thrilled to be partnering with Anna to bring Paullie to Melbourne Central.”

Melbourne Central also are running a ‘Meet Anna’ competition through their website, offering one lucky fan and a friend the chance to enjoy a meet and greet with Anna Paul, alongside receiving a Paullie Prize Pack and a $1,000 MC gift card.

Terry Roy from MNR Constructions, the company behind the activation build said: “Consumer demand continues to elevate the importance of having memorable brand experiences in shopping centres. Brands, like Paullie, are giving customers just that – an unforgettable experience. We are dedicated to partnering with brands to bring exciting activations, like these, to life.”