Johnnie Walker, the world’s number one Scotch Whisky, is inviting Sydneysiders to immerse themselves in the luxurious world of Johnnie Walker Blue Label with the opening of the Johnnie Walker Blue Room, an opulent whisky tasting experience on Pitt Street Mall.
The first whisky-dedicated space to grace Sydney’s prestigious inner-city shopping precinct, the Blue Room offers Scotch lovers, first-time taste-testers, and gift-givers alike a reprieve from the hustle and bustle of festive shopping, serving up a blue oasis where guests can enjoy tasting the flavours of Johnnie Walker’s extensive range including the venue’s eponymous Johnnie Walker Blue Label.
“We’re delighted to be swinging open the doors to a brand-new whisky experience for the first time in the heart of Sydney’s central shopping district,” said Melissa Barry, Marketing Manager for Johnnie Walker Australia.
“Beyond the invitation to dive deeper into the world of Johnnie Walker, the Blue Room is a space where shoppers can indulge in a moment of quiet luxury during the busy festive shopping season, conveniently enjoy a dram, or pick up a thoughtful last-minute gift for the Scotch lover in their life.”
From Friday 17 November to Friday 29 December, shoppers will be able to swap their usual gift shopping routine for a new festive tradition at the Ritual Bar, the ornate centrepiece of the Blue Room, where guided tastings of Johnnie Walker Black Label, Johnnie Walker Gold Label Reserve and the iconic Johnnie Walker Blue Label are hosted by expert whisky connoisseurs.
After enjoying a tasting at the Ritual Bar, guests at the Johnnie Walker Blue Room will also be able to delve into Johnnie Walker’s storied history, explore its most popular premium selection including limited-edition and rare varieties such as the Johnnie Walker Blue Label Lunar New Year Edition and John Walker & Sons King George V, and purchase bottles for themselves or as a gift. Guests will also be among the first in Australia to be able to purchase limited quantities of Johnnie Walker Blue Label Elusive Umami, ahead of its official launch next year.
As a special touch, glassware specially designed to highlight the unique flavours of the whisky and personalised engraving will also be available.
The Johnnie Walker Blue Room is located at Shop 03G/5050 Pitt Street and will be open from Friday 17 November until Friday 29 December 2023.
