Westfield Doncaster is expanding its retail portfolio by welcoming more loved brands to the centre and welcoming new retailers, including GUESS, GUESS Kids, BOSS, Aje Athletica and more.
In an Australian-first, GUESS Kids has opened its doors with its premium range catering to on-trend, brand-conscious children aged from newborn to 14 years. Located on ground floor, customers can shop the latest Kids’ fashion from seasonal prints to branded tees, with recently opened GUESS and new concept store from the global cult shoe and handbag retailer Steve Madden just next-door.
Unveiling a new concept retail space, BOSS has reopened in-centre with a store showcasing the brand’s range of bold and modernist menswear and womenswear. Victoria’s second AJE ATHLETICA store also joins Westfield Doncaster, bringing a curated destination for sports luxe activewear, designed through the lens of the Aje fashion house. With the category continuing to go from strength to strength, customers’ continued demand for activewear brands has also led to the recent optimisation of the Doncaster lululemon store, offering an elevated brand expression and a greater assortment of products in-store.
San Churro, Westfield Doncaster
Westfield Doncaster Centre Manager, Karla Quinn, said: “We’re thrilled to be welcoming a number of anticipated retailers to Westfield Doncaster, giving our customers even more choice to shop the world’s most sought-after brands. We’re always working to evolve our offering to meet the tastes of our customers and we think the community will love the introduction of these brands in the lead up to Christmas.”
The full line up of new retailers at Westfield Doncaster includes: GUESS, GUESS Kids, Steve Madden, BOSS, AJE ATHLETICA, Keiko, Princess Highway, Martha Jewellery, Kiehl’s, Allkinds, plus dining retailers Feekah Café and San Churro.
Alongside the new retailers, Westfield Doncaster has had upgrades and relocations in recent months to lululemon, Tony Bianco, Review, Pandora, Koko Black and Arman Jewellery.
Koko Black, Westfield Doncaster
