Australia’s most popular destination for sporting goods, rebel, has unveiled a newly expanded external store at Chadstone Shopping Centre – the brand’s largest health and wellbeing destination to date.

The new offering has been designed to help customers achieve their fitness goals with a fully immersive and personalised shopping experience. The re-opening marks rebel’s second store in the centre, with its internal rCX store updated last year.

Opening Rebel Chadstone

The store features a dedicated area where customers can meet with highly trained Fitness Experts by appointment to chat about finding the right products for their training needs, and a new Yoga and Pilates section that carries the latest equipment, apparel, and accessories.

The revamp aims to provide customers with a hyper-immersive way to trial sporting goods before buying.

Shoppers can also customise their t-shirts and bags in a new Personalisation Zone, and enjoy the convenience of easy parking for in-store shopping and Click & Collect pick-ups.

rebel Managing Director, Gary Williams said, “rebel’s Chadstone external store has been designed to offer an unparalleled retail experience for our customers. Our handpicked fitness experts will provide an extraordinary level of support for our shoppers in-store, helping them make informed purchase decisions that will ultimately help them achieve their sporting goals.

“Chadstone is Australia’s fashion capital, and we’re proud to carry the biggest and best global sporting brands to complement our customers’ needs – from fashion-forward athleisure to performance wear for all activities and body types.”