Pacific Fair, managed by AMP Capital, has reached a major milestone by achieving over a billion dollars in annual retail sales as of August 2022, showing extreme resilience during and post-COVID environments.
The shopping centre first opened its doors in August of 1977 and underwent a $670 million redevelopment in 2016 which transformed it into the fourth largest shopping centre in Australia.
With Pacific Fair’s retail mix of global luxury brands, and leading Australian fashion and lifestyle retailers, the centre’s customer base has always been a combination of local, domestic, and international visitors, which was significantly impacted in 2019 due to COVID.
Pacific Fair changed its strategy to focus on local customers and domestic tourism, which resulted in a significant shift in sales, firmly cementing the centre as a major shopping destination in Australia.
Marco Ettorre, AMP Capital’s Head of Retail and Investments, said: “We’re proud of what we have achieved at Pacific Fair. Our leasing, marketing and customer experience strategies have been key to achieving such significant results in what has been a challenging retail environment. Following the transformation in 2016, we are proud to have successfully cemented ourselves as one of Australia’s most iconic shopping centres.”
Pacific Fair is the Gold Coast’s unmissable shopping and dining destination with more than 400 stores to explore
Pacific Fair’s leasing strategies have not slowed down, with new and iconic retailers soon to open including YSL, Tori Burch and flagship concepts recently opened for Adidas, Footlocker, Lululemon and Glassons which join the already established and growing stores.
Shaine Beveridge, Centre General Manager at Pacific Fair Shopping Centre, says “It’s a great testament to our dedicated team and world-class retailers, however, none of it would be possible without our customers. The support of our local community, as well as visitors and tourists, is heart-warming and we’re very excited for the forthcoming Summer season and start of 2023 with more exciting new retailers and offers for our customers.”
The award-winning Pacific Fair Shopping Centre, currently managed by AMP Capital, is the Gold Coast’s unmissable shopping and dining destination with more than 400 stores to explore.
