On Thursday 25 May, sporting retailer, rebel opened its largest Australian store at Lakeside Joondalup Shopping City in Perth.

Located on level one near JB Hi-Fi, the rebel rCX store offers an elevated in-store experience with the latest in global sporting apparel as well as interactive zones with a football and basketball experience, and state-of-the-art technology with interactive EA gaming such as the ‘World of the Kids’ by FIFA.

Gemma Hannigan, Centre Manager, Lakeside Joondalup, said: “Lakeside Joondalup continues to evolve and we are proud to welcome Australia’s largest rebel rCX store and bring our customers the latest state-of-the-art retail experiences and cater to all their sporting needs in one place.”

The new store features a range of major brands, including Adidas Terrix, PE Nation, Salomon Trail and Frank Green, and will be the first rebel store to exclusively stock The North Face.

Tom Leak, General Manager – Retail, rebel said: “We’re incredibly excited to open rebel’s largest rCX store at Joondalup in what will be a world-class sporting destination. The store’s interactive zones redefine the meaning of ‘try before you buy’, and the in-store fitness trainers will provide an extraordinary level of support for our customers, helping local shoppers make informed purchase decisions to achieve their sporting goals.”

Joining the in-store celebrations were Perth-based cricket stars Taneale Peschel and Cooper Connolly. On opening day, the first 85 customers received $85 to spend in 85 minutes in-store. Those who spent $100 on Saturday 27 May, can participate in the Cash Grab game to win free rebel vouchers. Customers were also treated to a full program of celebration activities across the opening weekend, including free face painting.