Customer focus pays off as Scentre Group posts strong results for the quarter

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During the quarter, Scentre Group opened the $55 million rooftop entertainment precinct at Westfield Mt Druitt

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Shopping Centre News

May 12 2022

5min read

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Scentre Group today announced an operational update for the first three months to 31 March 2022. During the three months, the Group completed 536 lease deals, including 237 new merchants, welcoming 50 new brands to the portfolio.

Scentre Group CEO Peter Allen said: “I am very pleased with the Group’s operating performance for the first quarter. We have continued to drive more visitation and saw a significant increase in sales for our business partners, above pre-pandemic levels.

“Customer visitation is 12% higher than 2021 or 16% higher when excluding CBD centres. We are seeing week-on-week improvement across our suburban and CBD based centres.

“Demand from existing and new businesses who want to expand their physical store network continues.

Westfield Bondi Junction, NSW

“Our business partners are taking advantage of the benefits of well-located physical store networks in our destinations with sales exceeding pre-pandemic levels. Comparable majors and specialty sales were 11.2% higher in March 2022 compared to 2019 and for the quarter were 7.1% higher.

“Portfolio occupancy remains strong at 98.7% at the end of March 2022. Approximately 80% of our specialty leases are inflation linked with average annual rent escalations of CPI + 2%, the remaining 20% of specialty leases have fixed annual rent escalations with an average escalation of 4%. Specialty rent represents more than 90% of net operating income. Gross rent collection during the four-month period to 30 April 2022 was $800 million.

“Westfield Direct, our aggregated ‘Click and Collect’ service, has experienced continued growth in customer and business engagement. Westfield Direct has over 200 sellers and more than 220,000 products. In the six months since launch, customers have placed over 40,000 orders, including more than 21,000 orders in the three months to 31 March 2022.

Westfield Plus

“Westfield Plus, our membership platform, has grown its membership to 2.5 million. The combination of these two initiatives provides us with first party data, creating opportunities to learn more about the customer and deliver what they want.

“During the quarter, we opened the $55 million rooftop entertainment, leisure and dining precinct at Westfield Mt Druitt. During the first month of trading, customer visitation and dwell time has significantly increased, with an overall increase of 56% compared to the same period last year.”

“The $355 million investment in Westfield Knox, Melbourne is progressing well with demolition complete, construction of the new structure underway, strong pre-leasing and in line with budget.

The reimagining of Westfield Knox is underway with transformation to occur in stages between 2022 and 2023

The design and construction on behalf of Cbus Property at 101 Castlereagh St in Sydney’s CBD is well advanced with commencement of the construction of the new structure for the residential and commercial tower.

“We are confident about the future of our business, the sustained economic recovery across Australia and New Zealand and people’s ongoing desire to gather in our destinations, socialising with each other and interacting with businesses and brands across our platform,” said Allen.

The Group continues to make significant progress on its responsible business initiatives across community, people, environment, and economic performance.

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Shopping Centre News

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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