Westfield Woden unveils an experiential dining dome at the Bradley Street Dining Precinct
This July, customers are invited to experience the ‘Winter Wonderland’ dining dome at Westfield Woden’s Bradley Street Dining Precinct. Over two weekends, from Thursday 7th to 10th July, and Thursday...
It’s Game On at Central Park Mall
Opening in late 2013, the shimmering green-walled international icon – Central Park Mall – is undergoing a retail and lifestyle transformation – and its marketing is helping to bring the...
World-famous piece of public art has arrived at Rundle Mall
Salvador Dalí’s ‘Triumphant Elephant’, a seven-metre, three-tonne bejewelled bronze elephant with spiderlike legs carrying a trumpeting angel, has been installed on Rundle Mall as part of a partnership between the...
A purpose beyond profit: Why brand matters more than ever
Steve Forbes, CEO of Forbes states: “Your brand is the single most important investment you can make in your business.” In this article, published in the latest issue of SCN...
Pacific Werribee launches ‘Shop for your School’ campaign
In an effort to support local fresh food retailers, Pacific Werribee has launched its ‘Shop for your School’ campaign giving local primary schools the chance to share in $30,000 worth...
Evolving from Central Business Districts to Central Experience Districts
This article by Corrine Barchanowicz, Head of Brand, Marketing and Experience NSW/QLD Premium Centres at Vicinity Centres, forms part of a special CBD feature, first published in SCN‘s CBD Guns...
Stockland teams up with Youngster.co to bridge the generation gap
An intergenerational program, designed to increase the IT literacy of older Australians and the communication and employment skills of younger Australians, will run as a pilot program at Stockland Baldivis....
The QVB supports recovery in Sydney CBD with new art installation
New consumer research from Vicinity Centres has revealed shopping and dining are key drawcards for visitors returning to the Sydney CBD post-pandemic, while 30% of respondents are looking for unique...
Shopper adds Casey Central to its national network of shopping centres
Shopper has added Casey Central, in metropolitan Melbourne, to its national centre network, growing its existing partnership with Haben Property Fund and increasing its 100% digital out-of-home advertising screens to...
QIC brings back individuality in fashion with My Style My Way campaign
QIC Real Estate has launched its Autumn/Winter 22 fashion campaign, My Style My Way, encouraging customers to embrace individuality this season. Launching across five of QIC’s largest shopping centres in...
Mirvac Retail launches Easter photos across its centres
A number of Mirvac Retail’s shopping centres across NSW, Queensland and Victoria have launched professional Easter photo sets, inviting families, couples, friends and pets to have their photos taken for...
Narellan Town Centre gives local schools the chance to win big this Easter
In collaboration with schools in the local area, Narellan Town Centre (NTC) in Sydney’s southwest is hosting a giant Easter egg hunt and favourite egg voting competition as the centre transforms...
Stockland hosts fashion activations in three Sydney Town Centres
Stockland has launched its new and exciting campaign, Fashion Locker, just in time for customers to find out about the latest Autumn/Winter trends across its three retail centres: Stockland Balgowlah,...
Broadmeadows Central celebrates cultural diversity with Ramadan Mubarak
Following the success of the 2021 Ramadan Mubarek, Broadmeadows Central is delighted to partner with three local schools to celebrate Ramadan in 2022. Broadmeadows Central Marketing Manager, Ilhan Uysal said...
The return to retail – elevating the customer experience
oOh!media is no stranger to our industry and its presence in our centres is becoming a ‘constant’ – an integral part of the interior. CEO Cathy O’Connor gives us her...
Indoor rainforest transforms Greensborough Plaza into a nature lover’s paradise
Greensborough Plaza in Melbourne’s North-East is embracing all the wonders of nature with the launch of its live indoor rainforest experience at Centre Court. Filled with an array of living...
Armada Dandenong Plaza celebrates inclusiveness and respect for Harmony Week
Armada Dandenong Plaza kick starts its Harmony Week 2022 celebrations highlighting this year’s continuing international theme ‘everybody belongs’ from Tuesday, 15th March to Monday 21st March. As part of the...
Cockburn Gateway inspires shoppers with new season installation
To welcome in the new season, shoppers at Perth’s Cockburn Gateway are invited to wander beneath the mesmerising ceiling display of more than 3,000 locally-grown, dried and preserved eucalyptus, scholtzia...
Westfield Woden’s Bradley Street Dining Precinct celebrates new restaurant openings
Westfield Woden’s vibrant Bradley Street Dining Precinct has unveiled a new light installation in collaboration with artist Carla O’Brien to celebrate the recent openings of three new restaurants. From Friday...
Chadstone Loves Local campaign supports local communities and sporting clubs
Community sport is recognised as an important source of social connection and a sense of belonging. Following two years of lockdown-disrupted junior sporting competitions, Chadstone – The Fashion Capital is...
Vicinity brings Monopoly to shopping centres across Australia
Vicinity has announced an exciting new partnership with Monopoly to bring its biggest campaign to 50 centres in an effort to engage with its retailers and customers across Australia. Beginning...
Narellan Town Centre shares the love for Valentine’s Day
Love was well and truly in the air at Narellan Town Centre’s ‘Share the Love’ activation which saw their Restaurant Plaza transformed into a celebration of love with an extravagant...
Stockland Wetherill Park launches Summer Eats & Beats festival at Kinchin Lane
Kinchin Lane at Stockland Wetherill Park will be transformed into a vibrant, pool-party themed summer festival. The laneway restaurant precinct has long been a hub for local foodies, and is...
Australian body-positivity app launches major event at Birkenhead Point
Mirvac has once again joined forces with Mys Tyler, with the trailblazing fashion-tech, body-positive app hosting its second Stylists in Residence event, this time at Sydney’s Birkenhead Point Outlet Centre....
VMO secures the outdoor media advertising contract for Rhodes Central
Digital-outdoor media provider Val Morgan Outdoor (VMO), continues to grow its screen network footprint within the retail sector, exclusively securing the outdoor media contract for major commuter hub and newly...
Scentre Group joins OMA in a move to help brands unlock the power of marketing within Westfield centres
Scentre Group is the latest company to join the Outdoor Media Association (OMA), the peak industry body which represents most of Australia’s Outdoor Media Display companies. It also joins as...
Pop-up obstacle course launches at Seven Hills Plaza
Ninja World has launched at Seven Hills Plaza, delivering an exciting pop-up obstacle course for five to 12-year-olds to enjoy during the school holidays. The pop-up obstacle course is the...
Chadstone Airways is now boarding
Children of all ages are invited to board Chadstone Airways for a fun, interactive, and educational journey through Chadstone – The Fashion Capital, where they can enjoy photo moments and...
Summer Festival launches at Cockburn Gateway
Christmas may have come and gone, but the fun is just getting started at Perth’s Cockburn Gateway with the launch of its Summer Festival. Throughout the summer holidays, the activity-filled...
Birkenhead Point delivers high impact brand amplification with innovative new technology
In partnership with Mirvac, Shopper has launched its flagship high impact large-format advertising screen at Sydney’s Birkenhead Point Outlet Centre. The 5.5m x 3m centrepiece completes the staged roll-out of...
Marrickville Metro celebrates Christmas with sustainability and community in mind
Marrickville Metro is embracing an exuberant, abundant Christmas filled with trees, decorations and, of course, the real Santa himself. This year’s new Santa set and Christmas decorations have been designed...
Cockburn Gateway launches Christmas Art Trail
Perth’s Cockburn Gateway launches a Christmas Art Trail – an immersive experience combining cutting-edge interactive technology with traditional festive experiences. The unique experience by EyeJack, an Augmented Reality (AR) app...
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