Harold Perks

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Harold Perks

Harold Perks, Director at Hames Sharley, specialises in master planning, retail design, high-end residential design, commercial and hospitality architecture. Working collaboratively with clients and stakeholders to identify critical project objectives, Harold has built up a reputation for creating high-calibre design outcomes that have benefited communities throughout Australia. Harold has a keen eye for good design and finely balances aesthetic outcomes with functional objectives. Having begun his career in an interior-based practice he has refined the ability to engage, evaluate, direct and execute at all project levels ensuring successful project delivery from beginning to end.

On board – Taking retail lessons from cruise ships
On board – Taking retail lessons from cruise ships
Australians have long enjoyed a love affair with cruising. From P&O’s Fairstar The Funship in the 1980s to the floating cities on the sea today, the global cruising industry is worth a whopping $7.25 billion, bouncing back from COVID-19 devastation and growing steadily. On board, passengers happily exchange their space,...
Local precinct planning and shaping: Thinking outside the box
Local precinct planning and shaping: Thinking outside the box
Successful ‘Big Gun’ shopping centres offer so much more than simply what’s between their walls. They’re microcities, microcosms and mega retail spaces, with the chance to shape government decisions, shape...
Less of more, and more of less – densifying our retail centres
Less of more, and more of less – densifying our retail centres
Right now in Australia, we’re in the middle of a gripping housing crisis. There aren’t enough homes for our projected population growth, and we’re reported to be falling behind on...
Paying attention. How to beat the retail goldfish bowl
Paying attention. How to beat the retail goldfish bowl
Playing out in shopping centres every day is the eternal goal to attract the ultimate commodity – our attention. But when the average adult’s attention span is now 8.25 seconds...
Mixed purpose: The importance  of delivering ‘soul’
Mixed purpose: The importance of delivering ‘soul’
Do we rely too much on ‘peak trading times’ – Christmas, Mother’s Day, Easter and so on? Are ‘quiet times’ simply unavoidable and just part of everyday shopping habits? What...
Trickle down technology – how major technological advancements transform the everyday retail
Trickle down technology – how major technological advancements transform the everyday retail
This article by Harold Perks, Hames Sharley was first published in SCN’s Little Guns edition, November 2021. Trickle-down technology is a term that describes the way major technological advancements trickle...
Woolworths Fishermans Bend: The inner-city village breathing new life into an industrial zone
Woolworths Fishermans Bend: The inner-city village breathing new life into an industrial zone
This article by Harold Perks, Director at Hames Sharley, was first published in  SCN – July/August edition Melbourne is consistently ranked as one of the world’s most liveable cities. Boasting...
Accelerating innovation
Accelerating innovation
Nothing accelerates innovation as fast as a significant necessity. As an industry and sector, we are currently working our way through and out of a once-in-a-lifetime event and must innovate...
How the Australian retail landscape has changed for good
How the Australian retail landscape has changed for good
At the height of the COVID-19 outbreak in Australia, the news was flooded with hundreds of iconic Australian stores closing their doors. As the nation braced for the pandemic’s impact...
How architecture & technology can pre-empt the future and crystallise  a vision of retail precincts
How architecture & technology can pre-empt the future and crystallise a vision of retail precincts
Technology continues to shape our built environment, but a balance needs to be achieved between hi-tech demands and simple human interaction. Social interaction cannot be replaced with technology or virtual...
Flying cars and sustainable design – the shopping centre of 2100
Flying cars and sustainable design – the shopping centre of 2100
In an age of flying cars, food sold in restaurants grown on site, micro-chips implanted in our eyes so we can pay with retina scans, will shopping centres even exist?...
How Generation Alpha will shape the shopping centre of the future
How Generation Alpha will shape the shopping centre of the future
Forget the Baby Boomers, Generation X, Millennials, even Gen Z – the next shapers of our shopping centres are the Alphas – those born between 2010 and 2025. Don’t think...
Holo… is it you we’re looking for?
Holo… is it you we’re looking for?
Suppose you could produce a hologram image of a handbag in mid-air, reach out to it and turn it around to examine it whole! The technology, according to Harold Perks...
Auto-pilot automobiles
Auto-pilot automobiles
It’s coming at us faster than a speeding Bugatti Veyron – the era of the autonomous car. In the US, in Europe and even here at home, research and development is reaching mammoth...
Driving sales
Driving sales
Imagine this: you walk into your local retail centre, aiming to pick out an evening gown and shoes, grab a quick chef-prepared meal for lunch, and organise your grocery drop-off to your house.

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